Tag Archives: design

You can have it all

Posted on February 8, 2010 by Jeff Gothelf

Progressing in a User Experience career leads most designers working for companies or agencies (i.e., not freelancers) to a fork in the road. In order to get to the “next level” in your career you need to decide whether you … Continue reading →

Posted in career path, startups | Tagged , , , | 3 Comments

Push early, fail often

Posted on February 2, 2010 by Jeff Gothelf

In a startup environment the mantra of “push early, push often” is often heralded as the right product development course. The theory is one driven by the Agile model – get value to customers in the form of working code … Continue reading →

Posted in brand, startups | Tagged , , , , , , | 2 Comments

Startup design: The Xmas Light Metaphor

Posted on January 31, 2010 by Jeff Gothelf

I would venture a guess that in most designers’ experience they rarely get to create something from scratch. Typically, we’re called in to rework, redesign and ultimately clean up somebody else’s mess design. In the dot-com days this was not … Continue reading →

Posted in startups | Tagged , , , | 1 Comment