Blog

OKRs Promote—and Help Facilitate—Good Research and Design

Posted on March 4, 2024.

OKRs demand good research. They demand good design. If you’re not conducting research with your customers, how can you possibly design features and products that will both help them and achieve the key results you’ve set? 

OKRs can extend your startup’s runway

Posted on February 26, 2024.

Startups get fewer attempts to build a successful product than big companies. Here's how to use OKRs to make those attempts more impactful.

Use OKRs to focus your release strategy

Posted on February 19, 2024.

Our goal is to deliver value to our customers quickly and regularly. OKRs can help focus our release strategies to do just that. Here's how.

OKRs for Transformation Efforts

Posted on February 12, 2024.

Transformation efforts need goals too. OKRs can be those goals but they need to focus on the right target audience. And they need an owner.

Prioritizing work with OKRs

Posted on February 5, 2024.

Prioritizing product development work is as much art as it is science. A mix of OKRs, product discovery and guesswork can help. Here's how.

What people say vs what they do

Posted on January 22, 2024.

You can ask people to predict future behavior all you want but when the time comes they'll likely do something else. Here's what to do next.

OKRs and AI

Posted on January 15, 2024.

AI is all the rage. So are OKRs. With companies dashing to integrate AI into their products, how does that align with their stated goals?

The Tyranny of Transparency

Posted on January 8, 2024.

OKRs bring transparency to your organization that reveals where you were wrong. This is terrifying. How do we make it easier to value this?

Stop saying MVP

Posted on December 18, 2023.

We've been using the phrase MVP for over a decade. It's long lost its true intent. Let's ditch it in favor of new language.

Ego killed the empowered product team

Posted on December 11, 2023.

Everyone wants to build empowered product teams. There's one huge obstacle in the way -- your boss's ego. Here's how to overcome it.

Measuring what doesn’t matter

Posted on November 27, 2023.

We build on the shoulders of giants. That doesn’t mean those giants were flawless. Grove, Doerr and others gave us OKRs. Here’s how they evolve.

OKRs are hard. They’re supposed to be.

Posted on November 20, 2023.

OKRs are a simple concept. That doesn't mean they are easy to implement. Redefining your goals should have a big impact on your company.

Everybody has a customer

Posted on October 30, 2023.

Expanding a bit on the idea that everyone makes something for another human to use and why that impacts the work we do.

Making time for product discovery

Posted on September 25, 2023.

Most teams want to do product discovery. Most teams struggle to find the time. Here are 3 tips for ensuring discovery happens every sprint.

Should “cost to serve” be an OKR?

Posted on September 18, 2023.

There are efficiency metrics in certain organizations that don’t fall neatly into the OKR template, “Who does what by how much?” If we’re setting goals for a team that manages these types of metrics, how do we reconcile that with measuring human behavior.

What should be included in a business case?

Posted on September 4, 2023.

Most enterprise companies require business cases to fund work. Most business cases are fabrications. What should we actually put in our business cases?

Who owns product discovery?

Posted on August 21, 2023.

How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.

UX Designers Should Write OKRs

Posted on August 14, 2023.

Don’t write your OKRs without involving a UX designer. They are the staunches advocate for customer behavior goals.

working in a group

OKRs for Service Businesses

Posted on July 31, 2023.

You can write objectives and key results for services businesses. Just make sure to focus on the right behaviours. Here is an example.

Always add numbers to your key results

Posted on July 17, 2023.

Quantifying your key results is not only critical to your success but it also tells you when you’re done. Why do teams avoid doing this then?

OKR Success Tip: The Quarterly Check-in

Posted on July 10, 2023.

Committing to a new way of working is risky. Reduce that risk by shortening the time between check-ins and course corrections. Here’s how.

Word Salad

Posted on June 26, 2023.

If you can’t answer a question about your job or product in a clear, concise way you may be guilty of creating a word salad.

cityscape during nighttime near body of water and sail boat

OKRs & B2B Companies

Posted on June 12, 2023.

B2B companies often struggle with OKRs because it's not clear whose behavior we want to change. Here's how to fix that.

person with his four types of alcoholic beverages

The Product is the Variable

Posted on May 29, 2023.

In the past, we've never doubted that we were going to ship the product. In a continuous world the product is now the variable.

stage and screen in the conference hall where i taught my workshop

Forget Agile. The goal is agility.

Posted on May 15, 2023.

We are always going to make a plan. Inevitably parts of that plan are going to be wrong. What you do at that moment makes all the difference.

The OKR cycle diagram showing 2 strategic activities leading to a circular set of 5 circles showing team level activities.

The OKR Cycle

Posted on May 1, 2023.

What does a complete cycle of planning and delivering on OKRs look like. Here's an example.

OKRs and User Story Mapping

Posted on April 24, 2023.

User story mapping is a powerful tool for coming up with timely, user-focused key results with your product development team.

Product managers are navigators of uncertainty

Posted on April 17, 2023.

Modern product managers are not in charge of the production line in the feature factory. They job is to navigate a product through the uncertainty of idea to production.

Process Experiments

Posted on April 3, 2023.

How to use product thinking to de-risk your agile implementation.

3 Steps to Telling A Compelling Story

Posted on March 27, 2023.

Here's a simple, 3 step process for putting together a compelling story that can influence any team or audience into aligned action.

photography of person holding black camera lens

Writing unambiguous objectives

Posted on February 20, 2023.

OKRs should have an opinion. Without one, teams lack clear direction. Here's how to write unambiguous objective statements.

low angle photography of man jumping

Bias for action

Posted on February 13, 2023.

Analysis paralysis is a team momentum killer. Biasing for action builds both learning and decision making chops. Here's how.

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Strong opinions, loosely held

Posted on January 23, 2023.

The key to reducing analysis paralysis and amplifying evidence-based decisions is knowing when to let an idea go.

OKR and Scrum

Posted on January 16, 2023.

OKR require agility to succeed. The basics of Scrum provide the exact right scaffolding for this.

heart shaped red neon signage

How One Lawyer Learned To Love OKRs

Posted on December 26, 2022.

Everyone makes a product. Everyone has customers. Even those who don't think they do. Here's a quick story about making that obvious.

ethnic seller suggesting food to diverse clients

Everyone Must Talk to Customers

Posted on December 12, 2022.

Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.

What are you trying to learn?

Posted on December 5, 2022.

Doing customer interviews is great! Doing it with a clear sense of what you’re trying to learn is even better. Here’s why.

What OKRs Mean for Middle Managers

Posted on November 28, 2022.

Middle managers can strongly influence the success of OKRs. Here’s how their job changes to support these new goals.

Discipline-specific OKRs

Posted on November 7, 2022.

Disciplines that function as services to product teams can have OKRs too. Here are two ways to think about how to do that.

black and white round analog wall clock

Percentages or absolute numbers for OKRs?

Posted on September 26, 2022.

If your key result is a metric (and it should be), should you use absolute numbers or percentages? Here are a few reasons to use percentages.

The Truth Curve

Posted on September 12, 2022.

As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.

OKRs Evolve

Posted on September 5, 2022.

Fixed goals equal static products and ultimately failed businesses. OKRs encourage agility both in your product and business. Here's how.

What is shared understanding title card with a photo of Jeff Gothelf

FAQ: What is shared understanding?

Posted on August 1, 2022.

In this short video I answer one of the most commonly asked questions I hear: what is shared understanding and why is it valuable?

How to Reconcile SMART Goals and OKRs

Posted on July 18, 2022.

Many companies use SMART goals with their teams. Are OKRs a different system or are they compatible? Turns out they fit quite well together.

Validating key results is messy

Posted on June 6, 2022.

Key results are also assumptions. Here’s how to ensure you’re testing your goals as well as your feature hypotheses.

assorted tarot cards on table

How to recession-proof your company

Posted on May 30, 2022.

An agile organization learns and acts fast on what it's learning. The more agile an organization is the better chance it stands in a recession.

Woman at whiteboard drawing nonsense

5 Things Product Management Isn’t

Posted on May 16, 2022.

Product managers are in high demand while their job descriptions vary greatly. Here are 5 things that product managers should never be asked to do.

OKR Leadership: A safe culture of learning

Posted on April 25, 2022.

OKRs require the psychological safety for teams to be wrong and a culture that celebrates the learning they bring from their product discovery work.

small girl with strong stream of water hitting her in the face

How Many OKRs is Enough?

Posted on April 4, 2022.

It's easy to add an OKR for every activity. Instead work towards setting the fewest number of goals. Here's how to do it.

aol cd

The Scariest Design Review of My Life

Posted on March 28, 2022.

No designer should ever have to fear reviewing their work with a stakeholder. Here's one story of how it happened to me and what I learned.

A diagram showing a bar at the top for the parent organization, 5 vertical bars below it representing unique vertical brand silos. Below that is a horizontal bar representing a shared IT service that supports all these vertical simultaneously.

Horizontal IT is Why You Can’t Be Agile

Posted on March 21, 2022.

It is no longer viable to design your organization around a centralised IT department. It's not agile. It's not customer focused. Here's why.

Line chart showing an increase of investment over time with the label "risk" under the line.

How Do OKRs Work with Big Bang Releases

Posted on March 7, 2022.

There are some products that have to be shipped as one big release. This article explains how to make big bang releases work with OKRs.

Why are you working on that?

Posted on February 21, 2022.

Shared purpose and alignment come from a broad understanding of strategy. Here’s how to help your teams know why they are doing their work.

What is Agile?

Posted on January 3, 2022.

You can laud the idea and still be critical of the implementation. That is the true spirit of Agile. Here’s how I came around to this idea.

hands people woman swimming pool

3 Questions About OKRs

Posted on December 27, 2021.

Can you practice OKRs in regulated environments, in multinational corporations and with leaders who don't give specfific goals. In short, yes.

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OKRs AND UX

Posted on December 20, 2021.

Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on our products and services

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What if your OKRs are wrong?

Posted on December 13, 2021.

Your objectives and key results are assumptions. At times they will be wrong. Here's how to handle a situation where your goals aren't right.

Incentives vs The Right Behavior

Posted on December 6, 2021.

Managing to outcomes works well if we're also monitoring negative behavior. If we're not, we risk real world negative consequences.

example of OKRs at scale graphic

OKRs at Scale

Posted on November 29, 2021.

Scaling OKRs can get messy quickly. Here's one quick trick to simplify OKRs at scale that also works for your scaled agile efforts.

handwritten marketing exit notebook

Should we use OKRs for everything?

Posted on November 22, 2021.

We use OKRs to set goals. Should all of our goals then use OKRs? This article discusses which goals make sense and which don't.

close up photo of a person pointing at start written on a paper

Why does planning require a “season?”

Posted on November 15, 2021.

We spend a tremendous amount of time planning next year's work. We don't need an entire season to do this. Here's a better way to plan work.

scren capture of the okr tracking spreadsheet

OKR Tracking Tool (free template)

Posted on November 8, 2021.

Here is a simple, free tool to track your objectives and key results. It's designed to help get your teams started with setting and tracking goals.

two women having a meeting inside glass panel office

Planning work with OKRs

Posted on October 18, 2021.

Planning work with OKRs exposes the uncertainty in software-driven business planning. Here's how to deal with it.

hippos in water

The Highest Paid Person’s Opinion

Posted on September 27, 2021.

Every company makes decisions based on the highest paid person's opinion. It turns out it's just a hypothesis. Here's how to tame it.

curious shiba inu with with champion trophy and medal

Performance management criteria for OKRs

Posted on September 20, 2021.

If we're going to set new goals with OKRs, we need to change how we measure the performance of our teams. Here are 6 ways to do that.

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the relationship between okrs and strategy

Posted on September 13, 2021.

Objectives and Key Results can do a lot of things. One thing they can't do is determine your strategy. Here's how to reconcile OKRs and strategy.

amazon distribution center with big amazon logo lit up on the side of the building at night

When is Amazon done?

Posted on August 30, 2021.

Being done with digital work no longer makes sense. Here's why.

a field of yellow sunflowers with green stalks. the flowers are facing away from the camera.

Planting Season vs Harvest Season

Posted on August 23, 2021.

Businesses are cyclical. Thinking about when you're going to plant vs harvest ensures we've always got new ideas to try and grow.

metrics of user behavior pointing to the metrics they lead to

Output, Outcomes, Impact and KPIs

Posted on August 16, 2021.

There is a lot of confusion around the terms output, outcome, impact and KPI. Here is what each one means and how they relate to each other.

How to become a magnet for career opportunities

Posted on August 9, 2021.

Why do you continue to climb the career ladder? Because you’ve been told to do so. To future proof your career you have to rethink how to attract career opportunities.

Inspect and adapt, with respect

Posted on August 2, 2021.

We all know go to the gemba tell us to go and see and we inspect and adapt. But there’s another part to it — showing respect to the people we seek to improve. Here’s why.

The Work

Posted on June 14, 2021.

There’s so much more to product development than writing code. Here is what The Work consists of and why you should make time to do it.

One of the many diagrams that explain SAFe - the Scaled Agile Framework

SAFe is Not Agile

Posted on May 10, 2021.

SAFe - the scaled agile framework - attempts to bring agility and scrum to large enterprises. In my experience, it fails and is not agile.

Becoming Forever Employable: Demo Day 1

Posted on March 24, 2021.

How do you plant your flag and start telling compelling stories that cement your position of expertise in the market? Here’s how four folks did it.

Constraints are the hidden source of innovation

Posted on January 18, 2021.

There are always excuses for why our teams can’t innovate or be agile. Constraints shouldn’t be one of them. In fact, they can be the source of these desired qualities. Here’s why.

Box 1 from the Forever Employable assumptions canvas, What problem do you help people solve?

What problem do you help people solve?

Posted on October 12, 2020.

Your core value is the thing that won't change in 10 or even 20 years. How you deliver on that core value will evolve with the times, your career and your personal choices.

illustration of online collaboration space with post it notes and faces of people looking

12+ Icebreakers to kick off your next zoom meeting

Posted on September 28, 2020.

One of the critical pieces of getting a team in the right frame of mind and comfortable with the tools available to them is kicking off the meeting with a proper icebreaker technique. I’ve put together a list below of icebreakers I’ve crowdsourced, participated in and used myself to help you get your distributed collaboration sessions off on the right foot.

There are infinite ways to solve your business problems. Which one is right?

Posted on September 14, 2020.

The team works for multiple weeks, sometimes months. And we launch, fingers crossed, looking daily (sometimes hourly) to see if our predictions were correct. But the customers don’t come at the level we predicted, and the numbers don’t move quite in the directions we’d hoped.

If we're managing to outcomes, how do we know we're doing a good job?

Posted on January 12, 2020.

Part of the reason organisations struggle to switch to managing to outcomes is that its difficult to measure employee performance. Once that becomes difficult, how do we know someone did a good job? How do we know if that person should receive a raise? A promotion?

Lean UX Canvas V2

Lean UX Canvas V2

Posted on September 9, 2019.

It's been 3 years since the Lean UX Canvas was published. It was time for an update.

3 examples of non-product work reframed with outcomes

Do HR, Finance and Legal make products?

Posted on July 18, 2019.

Teams that don't make customer facing work still work on "products" and have "customers." This article explains how to think about this kind of work - from HR, Legal, Finance et al - in a new light.