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Category Archives: ROI
Adding Game Mechanics To Agile Processes Part 2: Limiting In-Flight Cards
In the second part of this two-part series on adding game mechanics to Agile (read Part 1) processes, I want to discuss limiting the amount of cards a team has “in flight” at any given time. By in-flight, I … Continue reading
Posted in agile, Productivity, ROI, work ethic
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Adding Game Mechanics to Agile Processes Part 1: Card Aging
Seems like everybody wants to gamify everything these days. Far be it for me to not jump on this bandwagon as well . When properly harnessed, adding game mechanics to certain processes can make them more fun, engage the team … Continue reading
Posted in agile, Productivity, ROI, work ethic
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Why I spent my weekend talking Agile and User Experience
“What are you going to do this weekend?” “I’m going to hang out in the Financial District with a bunch of folks from various disciplines and locations to discuss the intersection of Agile and User Experience.” “All weekend? Um, that … Continue reading
Posted in agile, Conferences, design, ROI, startups, ux team, work ethic
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The Secret Weapon of UX: Copywriting
I recently finished reading Influence by Robert Cialdini. It’s a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and how to “defend” against them. It was a fascinating read … Continue reading
Posted in copywriting, design, ROI
Tagged books, copywriting, design, psychology, testing, ux
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Informing or Influencing?
Recently, a point of view was brought to my attention that the vast majority of the contributions of user experience generally inform the product development process but don’t necessarily influence it. The differentiation was stark – informing the UX meant … Continue reading