I would venture a guess that in most designers’ experience they rarely get to create something from scratch. Typically, we’re called in to rework, redesign and ultimately clean up somebody else’s mess design. In the dot-com days this was not necessarily the case given the youth of the medium but the landscape is different today. The company is established. The business model and brand are in place. The design has been there for several years and has likely been redesigned several times. In addition, corporate politics have been taking root (if it’s a younger company) and organizational ownership claims have been laid and fought over.
As a designer coming in to this situation the challenge goes far beyond design. Coming into an established company’s redesign project means starting off with untangling the existing situation. In many ways it’s like taking out the Christmas lights from last year and starting the process of this year’s decoration.
You start here: