You can ask people to predict future behavior all you want but when the time comes they'll likely do something else. Here's what to do next.
[VIDEO] How to design lightweight experiments
Posted on November 6, 2023.A short video walking through how to come up with lightweight experiment ideas from a business problem and solution hypothesis.
How do you measure product discovery?
Posted on October 23, 2023.If we're going to invest in lean ux and product discovery we should be able to measure its impact. Here's how to do that.
Some products are mandated. They shouldn’t suck.
Posted on August 28, 2023.You’re going to work on projects that don’t make sense to you. This doesn’t mean your work should be of a lower quality. Here’s why.
Who owns product discovery?
Posted on August 21, 2023.How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.
UX Designers Should Write OKRs
Posted on August 14, 2023.Don’t write your OKRs without involving a UX designer. They are the staunches advocate for customer behavior goals.
Talking to customers is not a waste of a developer’s time
Posted on March 6, 2023.Everyone should talk to customers. Most companies buy the idea. They also believe it's a waste of time with developers. Here's why they're wrong.
What’s the difference between a user outcome and a business outcome?
Posted on February 6, 2023.Outcomes are measures of behavior. Here's the difference between a business outcome and a user outcome and why it matters.
Everyone Must Talk to Customers
Posted on December 12, 2022.Whether you’re a leader, engineer or someone else who isn’t usually associated with “getting to know the customer”, there's no excuse for not talking to your audience.
The Truth Curve
Posted on September 12, 2022.As we experiment we learn and through that learning we earn the right to invest more in our ideas. The Truth Curve makes that obvious.