Digital technology is changing everything about business today. Why? Because it gives organizations the ability to build continuous two-way communication into every customer touch point.
Most leaders and project teams think this is simply the evolution of “IT”—leaving business management unchanged. This is not true. As this technology becomes embedded in literally every phase and process of our businesses, we need new organizational structures and management practices capable of leveraging these new capabilities.
Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously, forthcoming from Harvard Business Press in February 2017, describes the tools, techniques, and practices that managers need to thrive in this new world.
Josh Seiden & I have been working with leading organizations that are inventing the tactics to respond to this sea change. In this book, we bring these revolutionary tactics to you. There’s no other book out there addressing this and helping leaders understand what to do.
In many ways, this book is the sequel to our first book, Lean UX (now out in 2nd edition). The overwhelming feedback from the over 50,000 readers of that book was that the techniques promoted there were exactly how they wanted to work however the organizations and managers they worked for could not support it. How, then, do you manage teams, programs and companies in a world that is increasingly being consumed by software. Even more important perhaps is how you not only manage modern businesses but how you take advantage and exploit the digital nature of our companies to build continuous feedback loops between your markets, your employees and your leaders. This book explains all of that and more. Pre-order now.