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SUMMARY OF EXPERTISE

• Expert user interface and interaction designer with proven track record of shipping elegant, usable mass-consumed products in multiple industries
• Charismatic leader of both single-discipline and cross-functional teams
• Experienced in all aspects of design management
• Self-motivated, innovative UX practitioner with a successful history of evangelizing the benefits of good design at all levels of the organization
• Skilled at gathering and refining functional requirements and defining product specifications
• Significant experience creating site maps, flow diagrams, wireframes, use cases, persona-based scenarios and functional requirements documents
• Experienced in usability heuristics and testing
• Expert in human factors principles in information design
• HTML, Javascript, CSS, Basic XML, Visio, Photoshop, Illustrator, Dreamweaver, MS Office
• Strong understanding of technical concepts, environments, constraints and capabilities

WORK EXPERIENCE

Associate Director, Interaction Design

• Drive strategic and tactical design efforts and teams on global marketing and web application development campaigns
• Source, hire and manage cross-discipline design team
• Aid in the development of design methodologies and processes
• Mentor associates in information architecture and interaction design
• Manage external vendor relationships and multiple freelancers

Manager, User Experience Group

• Brought in as first UI/UX-focused member of Engineering department
• Successfully defined and hired a user experience team
• Evolved WebTrends’ existing development processes by injecting UX design tasks, dependencies and deliverables
• Evangelized design to the entire organization via unique methods (executive newsletter, company-wide presentations, et al)
• Defined and executed successfully on multi-stepped plan to achieve incremental UX improvements to the WebTrends product line
• Defined, developed and implemented (document as well as interactive version) a product-wide style guide focusing on achieving user goals while adhering to brand values
• Gained extensive knowledge in the area of database design and interaction, web analytics and hosted software management
• Delivered regular presentations to executive staff, sales teams and product management regarding product design
• Completely overhauled the existing UI and UX of WebTrends product line focused on a consistent, elegant and enjoyable solution

Senior/Principal User Interface Designer

• UI Design Lead for AOL 9.0SE, AOL Explorer 1.0, 1.1 and 2.0, AOL Connectivity Services, enterprise-wide authentication products, AOL identity products and services and AOL Open Ride 1.0
• Products used by an audience of over 100 million people
• AOL Explorer rated 4 out of 5 stars in PC Magazine
• AOL 9.0SE is AOL’s most successful client to date
• Redesigned connectivity UI has saved the company an estimated $150MM in call center and network costs
• Lead concept and prototyping teams to define a vision for the future of AOL in an effort to increase broadband relevancy
• Responsible for overseeing consistent implementation of user interface throughout AOL’s properties, services and applications using wireframes, navigational flows, prototypes, and design documents
• Promoted to Principal (management) UI designer within 12 months of joining AOL
• Lead team of UI designers with responsibilities for coaching, mentoring, dispute/grievance resolution, escalation, workload balancing and demand management
• Drove AOL’s efforts to participate, present and sponsor user experience/interactive design conferences (CHI, DUX, ERA 2005, IA Summit et al)

Lead Designer/Information Architect

• Acted as primary UI design contact point for all stakeholders (business, legal, compliance, marketing, development)
• Responsible for resourcing and scheduling other members of design team (editorial, visual design, site authors)
• Functioned as design team leader/project manager on multiple projects with similar timelines
• Responsible for upholding FeB (Fidelity eBusiness) Design’s 95% on-time project delivery record
• Organized, scheduled and facilitated design review sessions with all stakeholders
• Tasked with finding creative UI solutions that met business, client and budget goals

Senior Information Architect

• Responsible for leading Information Architecture and Usability efforts on large, healthcare focused Web development efforts
• Managed resourcing
• Created, developed and executed usability evaluations (i.e., Heurisitic Evaluations, Expert Reviews and Usability Testing)
• Managed relationships with other departmental leads (i.e., tech lead, creative director, account manager)

Customer Experience Consultant

• Consulted Fortune 100 financial services companies (CIBC, MetLife, Bank of America, et al) on the customer experience of various Web offerings
• Defined customer profiles and proposed task flows
• Analyzed task flows and wrote design commentary
• Authored usability reports
• Responsible for resourcing, scheduling, producing and delivering projects
• Facilitated and led presentations

Senior Information Architect/Usability Engineer

• Led redesign effort for large university web site
• Analyzed requirements and interviewed many stakeholders in highly charged political environment
• Presented deliverables to campus-wide committees
• Designed, developed and conducted usability tests to validate information architecture and design
• Managed relationships between client and 3rd party vendors
• Redefined University of Richmond's web presence in an effort to increase applications and attendance
• Managed resources, scheduled meetings and scoped budget for Information Architecture phase of project

Senior Information Architect/Business Analyst

• Facilitated interviews with clients for the purposes of gathering product requirements, understanding client workflow and value proposition of project (DuPont, Kraft, Poshtots.com, Homebytes.com, East3.com)
• Authored high level use case model documents (Visio/Word) defining system interactivity
• Authored low level use case documents (Visio/Word) detailing specific functional and technical requirements for software builds
• Authored process flow charts (Visio/Word) and business process documents to facilitate software builds
• Designed flow and categorization of information (Seniornavigator.com)
• Designed the user interface for large scale corporate web sites and applications (American Booksellers Association, Darden School of Business)
• Developed interactive prototypes (HTML) to facilitate usability testing and client buy-in on designs (Lumenos.com, Capitalone.com)
• Responsible for acquiring, editing, and creating content for large scale corporate web applications
• Entered into a mentoring role for junior associates
• Responsible for team leadership both on and off project work
• Participated in many proposal pitches touting the benefits of user- centered design (Spiritcruises.com)

Information Architect

• Defined information architect duties and responsibilities
• Responsible for planning, mapping and designing large corporate web applications (GE Financial Assurance, GE Moneystar)
• Created sitemaps, storyboards, functional blueprints, usability tests (Visio)
• Played a critical role in developing user-centered on line solutions for high profile clients in a variety of industries including healthcare, insurance, financial services, travel, retail and consumer packaged goods
• Promoted to Senior Information Architect

Owner/Graphic Designer/Developer

• Designed/built web sites for small businesses tailoring to specific client requirements, branding schemes and business goals
• Performed all duties necessary to operate a business (sales, marketing, accounting, project management, production)

EDUCATION

B.A. Mass Communications

• Electronic Media Production Concentration
• Dean's List entire senior year

M.S. Human Factors in Information Design (in progress)

LANGUAGES