 |
client: | Large University |
| project: | Internet/Intranet Redesign |
| synopsis: |
Initially started as a redesign of the Admissions portion of the site, this project took on larger scope and involved re-architecting the entire online presence for this university. Architecture was based around audience segmentation. IA and workflows were validated with targeted usability testing.
Click to view sitemap example |
|
 |
client: |
Pfizer |
| project: |
Marketing data visualization tool |
| synopsis: |
Utilizing user interviews and contextual visits to determine proper workflow and user needs, this project aimed to create a Flash-based dynamica data visualization tool. The goal of the product was to facilitiate marketing strategy decisions. This deliverable shows a logic map consisting of three corresponding sections -- workflow step, the question being answered for the user, actual screen-level detail.
Click to view logic map example |
|
 |
client: |
AOL |
| project: |
AOL Connectivity Services
|
| synopsis: |
Enabled AOL users to more consistently and successfully complete the initial "going online" process as well as dial-up number selection. This project reduced workflow/user decisions by 50% and increased user satisfaction, completion rates and network load reduction to effect a net cost reduction of $150MM. This design specification document shows the level of detail to which each screen was documented.
Click to view design specification document example |
|
|
|
 |
client: |
AOL |
| project: |
AOL OpenRide
|
| synopsis: |
Led the prototyping and ultimately the UI design effort for AOL's first new client in many years -- OpenRide. Designed to be a broadband-focused "always on" communications center it focused on an immersive experience that dynamically changed to suit the user's current need.
Click to view wireframe example
Click to view final product screenshot |
|
