This workshop will teach you how to structure and incentivize teams to discover, design and deliver the best products for your existing lines of business. We will go over what to do with existing customers, brand expectations, competing corporate priorities and legacy product lines and business. You will leave with specific tecnhiques you can put to work immediately.
Who should attend:
VP/Directors of Product, Engineering, & UX as well as product managers, designers and software engineers (bring the whole team!)
I will be giving a talk at SXSW 2015 on Building a Culture of InnovationFind out more »
In this discussion, Jeff will present the concepts behind "lean ux" and product development. Using these techniques, teams comprised of marketers, designers, product managers and engineers build a shared understanding of customers, their needs and the most effective way to meet those needs.
You'll learn how lean teams are built, how they gather customer feedback and how to empower them to act on a wealth of insight to optimize the customer experience.