We’ve joined New Context!

I’m thrilled to share that Proof, the product design studio we (Giff Constable, Josh Seiden) founded earlier this year has been acquired by New Context. Starting immediately, we will be the NYC office of New Context offering a full array of innovation, design and development services. We’ve spent the last year working with businesses big and small figuring out how to get their best ideas to market and prove that the ideals behind lean startup and lean ux can work in many environments. With the world-class development chops of the New Context organization, we’ll be able to bring these approaches to a much broader audience.

As much as this feels like the end of a process, it’s actually just the beginning. I’m very excited about what the future holds for our new company.



About Jeff Gothelf

Jeff Gothelf is a lean thinking and design evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making. Jeff is an author, speaker and thought leader on the future of product development and design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff co-founded Neo Innovation, a lean/agile product firm in NYC. Prior to that, he led the UX design teams at TheLadders and Web Trends. Earlier he worked with and led small teams of software designers at AOL. He is the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience and the upcoming (Harvard, 2016) Sense and Respond (sensingbook.com).
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  • http://amitklein.com amitklein

    Congrats Jeff!!