Tag Archives: testing

The Secret Weapon of UX: Copywriting

Posted on September 4, 2010 by Jeff Gothelf

I recently finished reading Influence by Robert Cialdini. It’s a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and how to “defend” against them. It was a fascinating read … Continue reading →

Posted in copywriting, design, ROI | Tagged , , , , , | Leave a comment

11 Ways to Get Better User Feedback

Posted on June 30, 2010 by Jeff Gothelf

So, as all classic list-type posts must do — this one goes to 11. Understanding what your customers are saying is critical to the success of your product’s evolution. Here are 11 ways that individually provide varying perspectives on the … Continue reading →

Posted in Productivity, user feedback, ux team | Tagged , , , , , , , | 9 Comments