No matter how much technology improves to help us sense and respond we continue to run up against the risky onslaught of prescriptive certainty.
The connection between goals and customer centricity
Posted on January 29, 2024.How to tell which companies value design and research based on how they set their corporate goals.
Certified Scrum Product Ownership (CSPO) with Jeff Patton – Barcelona – April 2024
Join Jeff Patton and Jeff Gothelf teaching a live, public workshop together for the first time since 2020. This is a certified scrum product owner course unlike any you've ever taken. It's practical, useful, customer centric and heavily based in modern product thinking. Join us in Barcelona in April 2024.
Stop saying MVP
Posted on December 18, 2023.We've been using the phrase MVP for over a decade. It's long lost its true intent. Let's ditch it in favor of new language.
Jeff Gothelf & Josh Seiden Present: Outcomes, OKRs and Lean UX – SINGAPORE
Spend 3 days with the authors of Lean UX learning how to use outcomes, objectives and key results and lean ux to build better products. Feb 27-29, 2024 in Singapore. Tickets on sale now.
Jeff Gothelf & Josh Seiden Present: Outcomes, OKRs and Lean UX – TOKYO
Outcomes, OKRs and Lean UX workshop in Tokyo, Feb 19, 2024 with authors Jeff Gothelf and Josh Seiden
10 Tips for Building a Customer Obsessed Organization
Posted on October 9, 2023.10 practical tips for building a culture that obsesses over the customer and understands them deeply
10 Challenges to Building a Customer Obsessed Organization
Posted on October 2, 2023.I’ve been working in, with and around product organizations for more than 20 years now. Over time, as with all things, patterns reveal themselves in the work. Sadly, and despite … Continue reading 10 Challenges to Building a Customer Obsessed Organization
Making time for product discovery
Posted on September 25, 2023.Most teams want to do product discovery. Most teams struggle to find the time. Here are 3 tips for ensuring discovery happens every sprint.
Who owns product discovery?
Posted on August 21, 2023.How do we create a process where every role has customer access in an effective and sustainable way? Here are some thoughts.