Category Archives: Uncategorized

Constraints: your new best friends

Posted on June 3, 2010 by Jeff Gothelf

Every day I hear or read about designers lamenting the creativity-depriving horrors of constraints. “I had to follow the style guide.” “The client’s color palette consisted of orange, burnt orange and clementine.” “We don’t use acronyms.” These unholy edicts create … Continue reading →

Posted in Uncategorized | 1 Comment

Lean IA: Getting out of the deliverables business

Posted on May 18, 2010 by Jeff Gothelf

Updated: This topic has been expanded with a broader focus from Lean IA to Lean UX. The full essay version of the topic can be found on Smashing Magazine while the most recent presentation deck version can be found on … Continue reading →

Posted in agile, Productivity, startups, Uncategorized, ux team, work ethic | Tagged , , , , , | 8 Comments

GEL 2010

Posted on May 3, 2010 by Jeff Gothelf

Last week I attended the GEL 2010 conference here in NYC. It’s put on every year (8 years now) by entrepreneur, customer experience specialist, author and all around nice guy Mark Hurst. GEL stands for Good Experience Live and that’s … Continue reading →

Posted in Conferences, Uncategorized | Tagged , , , | 1 Comment

Elegant, efficient and sophisticated: my design philosophy

Posted on February 22, 2010 by Jeff Gothelf

As my career has evolved and grown I’ve found myself in new positions being asked to articulate my views on design. The words have evolved but the core elements remain the same. In my work I strive to design experiences … Continue reading →

Posted in Uncategorized | 8 Comments