Category Archives: startups

You can have it all

Progressing in a User Experience career leads most designers working for companies or agencies (i.e., not freelancers) to a fork in the road. In order to get to the “next level” in your career you need to decide whether you … Continue reading

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Push early, fail often

In a startup environment the mantra of “push early, push often” is often heralded as the right product development course. The theory is one driven by the Agile model – get value to customers in the form of working code … Continue reading

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Startup design: The Xmas Light Metaphor

I would venture a guess that in most designers’ experience they rarely get to create something from scratch. Typically, we’re called in to rework, redesign and ultimately clean up somebody else’s mess design. In the dot-com days this was not … Continue reading

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In the beginning (there should be UX)

After some great conversations today it became even clearer to me that a startup founder who “gets” user experience and design will likely create a more successful product than one who does not. It’s not just because a great user … Continue reading

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