Category Archives: Research

Quantity trumps quality (at first)

I found the following excerpt on Derek Siver’s blog. It’s from a book called Art and Fear: The ceramics teacher announced he was dividing his class into two groups. All those on the left side of the studio would begraded … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Productivity, Research, work ethic | 1 Comment

Purity vs. Pragmatism

  “That’s not Agile!”   “We’re not being lean enough.”   “We’re not supposed to make deliverables!”   Sound familiar? I hear these statements all the time from teams moving towards a more evidence-based approach to product discovery, conception and … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Research, startups, work ethic | 1 Comment

Lean Day: West – a conference for innovative product teams

I’m thrilled to announce the next event we, at Neo, are putting on this fall. Lean Day: West will take place September 16-17, 2013 in the gorgeous city of Portland, OR. Building off the momentum of Lean Day: UX, held … Continue reading

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Announcing Lean Day: UX – A Lean UX conference in New York City

I’m very proud to announce the launch of Lean Day: UX – a one day, single track Lean UX conference taking place on March 1st, 2013 in New York City. Continuing on the success of this year’s Agile UX NYC, … Continue reading

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Using personas for executive alignment

A few weeks ago my colleague Michelle Zassenhaus suggested we pitch the executive team on a persona research project. We discussed the need and merit of this project for a while without reaching a clear consensus. Where I was getting … Continue reading

Posted in agile, Lean UX, Research | 16 Comments


I once sat next to a newly-diagnosed MS patient while walking him through an online description of the progression of that disease. It was devastating. Another time I interviewed a long-suffering Psoriasis  patient about her frustration with the lack of … Continue reading

Posted in design, Productivity, Research, Uncategorized | Tagged , , , | 4 Comments