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Category Archives: Research
Lean Day: West – a conference for innovative product teams
I’m thrilled to announce the next event we, at Neo, are putting on this fall. Lean Day: West will take place September 16-17, 2013 in the gorgeous city of Portland, OR. Building off the momentum of Lean Day: UX, held … Continue reading
Posted in agile, Conferences, enterprise, lean startup, Lean UX, Research
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Announcing Lean Day: UX – A Lean UX conference in New York City
I’m very proud to announce the launch of Lean Day: UX – a one day, single track Lean UX conference taking place on March 1st, 2013 in New York City. Continuing on the success of this year’s Agile UX NYC, … Continue reading
Posted in agile, Conferences, design, Lean UX, prototyping, Research, startups
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Using personas for executive alignment
A few weeks ago my colleague Michelle Zassenhaus suggested we pitch the executive team on a persona research project. We discussed the need and merit of this project for a while without reaching a clear consensus. Where I was getting … Continue reading
Posted in agile, Lean UX, Research
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Empathy
I once sat next to a newly-diagnosed MS patient while walking him through an online description of the progression of that disease. It was devastating. Another time I interviewed a long-suffering Psoriasis patient about her frustration with the lack of … Continue reading