Making user experience and design work in an Agile environment is one of the biggest challenges facing product development teams today. Lean UX is the most effective way to design a process to solve this challenge. However, there is an even more fundamental and critical transformation your organization has to make in order to facilitate the adoption of Lean UX and solve the Agile/UX question.
Your organization has to value design.
Adopting Lean UX and ultimately integrating design and agility in your product development process is expensive. It will force changes in team structure, incentives, hiring plans, feature choices, team dynamics, prioritization and many other facets. All of these changes cost something – time, money, morale, political capital, etc. If your organization doesn’t see value in design as the differentiation in your product’s success, it will be very hesitant to pay these costs.
If you’re struggling to make Agile and UX work in your company, ask yourself how willing your colleagues and supervisors are to pay the costs of making this marriage work. If the answer is “not very likely” then your organization doesn’t value design and you’ll never solve the Agile/UX question in an effective way.