Category: copywriting
-
Good Storytelling is Good Product Management
Every artefact and deliverable a product manager creates is an opportunity to tell a story to drive alignment, direction and…
-
Word Salad
If you can’t answer a question about your job or product in a clear, concise way you may be guilty…
-
Storytelling – A Product Manager’s Secret Weapon
Processes, methods and deliverables receive the heavy focus of product management training but without a compelling story they can all…
-
OKRs AND UX
Objectives and Key Results offer a new opportunity for user experience and design work to make a powerful impact on…
-
The Work
There’s so much more to product development than writing code. Here is what The Work consists of and why you…
-
The Secret Weapon of UX: Copywriting
I recently finished reading Influence by Robert Cialdini. It’s a 20+ year old book that details core tenets of persuasion…