Author Archives: Jeff Gothelf

About Jeff Gothelf

Jeff Gothelf has spent a 15 year career as an agile product designer, team leader, blogger and teacher. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com). He is a highly sought-after international speaker and workshop leader. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and AOL. In 2012, Jeff launched Proof, a product design and innovation studio that combines lean processes with strategy, design and technology that has since been acquired by Neo.com where he is now Managing Director.

Remote collaborative brainstorming and sketching – Part I

I’ve been facilitating design studios with collocated teams for years. Many, including me, have covered the benefits of collaboratively sketching new ideas and concepts with a cross-functional team. Recently though, I was tasked with bringing this exercise to a distributed … Continue reading

Posted in agile, Lean UX, Productivity, Uncategorized | 10 Comments

I’m leaving TheLadders….and launching Proof!

“Go to the edge of the cliff and jump off. Build your wings on the way down.” – Fahrenheit 451 author Ray Bradbury     It’s a new year. And even though it’s mostly an arbitrary point in time, there’s … Continue reading

Posted in brand, career path | 6 Comments

Using personas for executive alignment

A few weeks ago my colleague Michelle Zassenhaus suggested we pitch the executive team on a persona research project. We discussed the need and merit of this project for a while without reaching a clear consensus. Where I was getting … Continue reading

Posted in agile, Lean UX, Research | 11 Comments

Announcing: The Lean UX Book!

I’m extremely proud (and partially terrified) to announce that I’m writing a book! The book’s topic is Lean User Experience and is tentatively titled, Lean UX: Getting Out of the Deliverables Business. It will be published by O’Reilly (creators of … Continue reading

Posted in agile, design, Lean UX, Uncategorized | 10 Comments

Lean UX Let Me Down

I talk a lot about the benefits of practicing a Lean UX approach todesign and software development. I also practice it daily. Through these daily trials and errors I’ve come to trust the process and, in many ways, rely on it. Today, … Continue reading

Posted in agile, Lean UX, Productivity | 4 Comments

What The Karate Kid Can Teach Us About Agile and UX

In the Karate Kid (the first one, aka the good one) the seemingly innocuous Mr. Miyagi takes on wayward Daniel-san and teaches him to totally kick-ass in karate. While the movie is a prized trinket of 80’s pop culture, heartwarming … Continue reading

Posted in agile, design, Lean UX, Productivity, startups, ux team, work ethic | 7 Comments

Lean UX is not just for lean startups

As the conversation around Lean UX heats up in the blogs, Twitters and conferences a lot of reference is made to the ideas of lean startup promoted by Eric Ries, Steve Blank and others. Many discussions focus on how user experience … Continue reading

Posted in agile, design, Lean UX, Productivity, startups, Uncategorized | 7 Comments

Adding Game Mechanics To Agile Processes Part 2: Limiting In-Flight Cards

In the second part of this two-part series on adding game mechanics to Agile (read Part 1) processes, I want to discuss limiting the amount of cards a team has “in flight” at any given time.   By in-flight, I … Continue reading

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Adding Game Mechanics to Agile Processes Part 1: Card Aging

Seems like everybody wants to gamify everything these days. Far be it for me to not jump on this bandwagon as well . When properly harnessed, adding game mechanics to certain processes can make them more fun, engage the team … Continue reading

Posted in agile, Productivity, ROI, work ethic | 3 Comments

Lean UX presentation audio now available

Just a quick note that the audio from my South by Southwest presentation, Lean UX: Getting Out of the Deliverables Business is now available on the SXSW site. The slides are available on Slideshare. I’ll work on melding the two … Continue reading

Posted in agile, Conferences, design, Productivity, ux team | Leave a comment