Author Archives: Jeff Gothelf

About Jeff Gothelf

Jeff Gothelf is an agile product designer, teacher, writer and team leader. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience ( He is a highly sought-after international keynote speaker, workshop leader & trainer. Currently Jeff is a Principal at Neo Innovation in NYC (

Designers — an untapped pool of Agile leadership

Implementing an agile product development process has many challenges. One that is not regularly addressed is who will lead each of the scrum teams. Many organizations default to the, seemingly obvious, answer of the scrum master. Often ill-defined (even with … Continue reading


The answer to the Agile-UX question

Making user experience and design work in an Agile environment is one of the biggest challenges facing product development teams today. Lean UX is the most effective way to design a process to solve this challenge. However, there is an … Continue reading


20 years of technology and music – my interview with Carbon Leaf

(Note: This post is a bit of a departure from my usual content. For those who don’t know, there was a period of time where I was an aspiring musician – I play keyboards – and played with a couple … Continue reading

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Purity vs. Pragmatism

  “That’s not Agile!”   “We’re not being lean enough.”   “We’re not supposed to make deliverables!”   Sound familiar? I hear these statements all the time from teams moving towards a more evidence-based approach to product discovery, conception and … Continue reading

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7 things I learned at Lean Day: West

Earlier this week we put on Lean Day: West in Portland, OR. The goal of the conference was to bring together practitioners of lean, agile, lean startup and lean ux from the enterprise and share their stories of success, failure … Continue reading

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Building In-House Innovation Teams: When to Stop Innovating and Start Scaling

In parts I and II of this series I discussed the qualities that make up successful in-house innovation teams and the need for those teams and their colleagues to foster a culture of transparency if they are to succeed. In … Continue reading

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The Human Cannonball – A Story of Untested Assumptions

In May of 1995 I graduated from James Madison University with my bachelor’s degree. It was a Saturday. On Sunday I packed all of my worldly belongings (essentially a mattress, a dresser, a Bob Marley poster and my 1984 Suzuki … Continue reading

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Building In-House Innovation Teams: Transparency

In the first post of the series I discussed the basic building blocks of a successful in-house innovation team: small, dedicated, collocated and self-sufficient. In this post, I’m going to talk about a key philosophy for these teams: transparency. It’s … Continue reading


Building in-house innovation teams: Small, collocated, dedicated, self-sufficient

One of the most common questions I get about applying lean ideas to product design and development is, “How can I make this happen in my organization?” Between entrenched corporate silos and existing team management structures it can seem impossible … Continue reading


Sneak preview rate expires very soon for Lean Day: West

I just wanted to drop everyone a quick note to let them know that the sneak preview pricing for Lean Day:West expires in 3 days – June 6th. After that, prices go up to the next tier – a $200 … Continue reading

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