Author Archives: Jeff Gothelf

About Jeff Gothelf

Jeff Gothelf is an agile product designer, teacher, writer and team leader. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com). He is a highly sought-after international keynote speaker, workshop leader & trainer. Currently Jeff is a Principal at Neo Innovation in NYC (www.neo.com).

Quantity trumps quality (at first)

I found the following excerpt on Derek Siver’s blog. It’s from a book called Art and Fear: The ceramics teacher announced he was dividing his class into two groups. All those on the left side of the studio would begraded … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Productivity, Research, work ethic | 1 Comment

There is no such thing as UX strategy

2013 saw a lot of discussion around the topic of UX Strategy. In fact, there was at least one conference on the topic and a string of articles. However, all of this activity around a topic doesn’t actually mean it … Continue reading

Posted in career path, Conferences, design, enterprise, Productivity, ux team, work ethic | 29 Comments

Democratize creativity

In the industrial-era model of managing a company creativity was reserved for the executive suite. Only leaders and managers were allowed to determine what the company was going to build and how to implement it. These decisions were then pushed … Continue reading

Posted in enterprise, lean startup, Lean UX, Productivity, work ethic | 2 Comments

Agile coaches, I am your friend

I spend a lot of time consulting with large organizations grappling with making Agile work as an engineering practice and then expanding it to include marketing, product management and eventually user experience and design. Often these companies have invested not … Continue reading

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Turn Left!

  Change is hard and often scary. Change in the enterprise is even scarier because it involves changing the way people work, how they’re compensated and incentivized, how they manage (and are managed) and what determines success. Whenever I work … Continue reading

Posted in agile, enterprise, lean startup, Lean UX, Productivity, work ethic | 5 Comments

Designers — an untapped pool of Agile leadership

Implementing an agile product development process has many challenges. One that is not regularly addressed is who will lead each of the scrum teams. Many organizations default to the, seemingly obvious, answer of the scrum master. Often ill-defined (even with … Continue reading

Posted in agile, career path, design, enterprise, Lean UX, Productivity, Uncategorized, ux team, work ethic | 7 Comments

The answer to the Agile-UX question

Making user experience and design work in an Agile environment is one of the biggest challenges facing product development teams today. Lean UX is the most effective way to design a process to solve this challenge. However, there is an … Continue reading

Posted in agile, design, enterprise, Lean UX, Productivity, ux team | 7 Comments

20 years of technology and music – my interview with Carbon Leaf

(Note: This post is a bit of a departure from my usual content. For those who don’t know, there was a period of time where I was an aspiring musician – I play keyboards – and played with a couple … Continue reading

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Purity vs. Pragmatism

  “That’s not Agile!”   “We’re not being lean enough.”   “We’re not supposed to make deliverables!”   Sound familiar? I hear these statements all the time from teams moving towards a more evidence-based approach to product discovery, conception and … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Research, startups, work ethic | 1 Comment

7 things I learned at Lean Day: West

Earlier this week we put on Lean Day: West in Portland, OR. The goal of the conference was to bring together practitioners of lean, agile, lean startup and lean ux from the enterprise and share their stories of success, failure … Continue reading

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