Author Archives: Jeff Gothelf

About Jeff Gothelf

Jeff Gothelf is an agile product designer, teacher, writer and team leader. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com). He is a highly sought-after international keynote speaker, workshop leader & trainer. Currently Jeff is a Principal at Neo Innovation in NYC (www.neo.com).

Learn by Teaching

Over the past couple of years I’ve shifted away from designing products to designing classes. This wasn’t a conscious transition but when I realized what was happening I was surprisingly pleased with myself. Turns out I like teaching (who knew?). … Continue reading

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It’s not enough to build a culture your teams can “live with”

I suffer from a chronic condition. It’s nothing life-threatening and I am lucky that I have a relatively mild form of it. However, left untreated, it makes day-to-day life quite uncomfortable. I was first diagnosed when I was 22 and … Continue reading

Posted in agile, career path, design, enterprise, Productivity, ROI | 2 Comments

11 Things I Learned About Product Development from Spinal Tap

When it comes to cult classics, few movies have created a legend on par with This Is Spinal Tap. This 1984, Rob Reiner mockumentary follows the fictitious band Spinal Tap from its humble roots through its meteoric rise to success … Continue reading

Posted in work ethic | 2 Comments

I have no idea what I’m doing

The difference between successful teams and leaders and those less so boils down to humility. Specifically, it’s being humble enough to admit they don’t know the answer up front. That simple admission changes the dynamic of the team immediately. It … Continue reading

Posted in agile, enterprise, lean startup, Lean UX, Productivity, ROI, work ethic | 1 Comment

Quantity trumps quality (at first)

I found the following excerpt on Derek Siver’s blog. It’s from a book called Art and Fear: The ceramics teacher announced he was dividing his class into two groups. All those on the left side of the studio would begraded … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Productivity, Research, work ethic | 1 Comment

There is no such thing as UX strategy

2013 saw a lot of discussion around the topic of UX Strategy. In fact, there was at least one conference on the topic and a string of articles. However, all of this activity around a topic doesn’t actually mean it … Continue reading

Posted in career path, Conferences, design, enterprise, Productivity, ux team, work ethic | 29 Comments

Democratize creativity

In the industrial-era model of managing a company creativity was reserved for the executive suite. Only leaders and managers were allowed to determine what the company was going to build and how to implement it. These decisions were then pushed … Continue reading

Posted in enterprise, lean startup, Lean UX, Productivity, work ethic | 2 Comments

Agile coaches, I am your friend

I spend a lot of time consulting with large organizations grappling with making Agile work as an engineering practice and then expanding it to include marketing, product management and eventually user experience and design. Often these companies have invested not … Continue reading

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Turn Left!

  Change is hard and often scary. Change in the enterprise is even scarier because it involves changing the way people work, how they’re compensated and incentivized, how they manage (and are managed) and what determines success. Whenever I work … Continue reading

Posted in agile, enterprise, lean startup, Lean UX, Productivity, work ethic | 5 Comments

Designers — an untapped pool of Agile leadership

Implementing an agile product development process has many challenges. One that is not regularly addressed is who will lead each of the scrum teams. Many organizations default to the, seemingly obvious, answer of the scrum master. Often ill-defined (even with … Continue reading

Posted in agile, career path, design, enterprise, Lean UX, Productivity, Uncategorized, ux team, work ethic | 7 Comments