Author Archives: Jeff Gothelf

About Jeff Gothelf

Jeff Gothelf is a lean thinking and design evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making. Jeff is an author, speaker and thought leader on the future of product development and design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff co-founded Neo Innovation, a lean/agile product firm in NYC. Prior to that, he led the UX design teams at TheLadders and Web Trends. Earlier he worked with and led small teams of software designers at AOL. He is the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience and the upcoming (Harvard, 2016) Sense and Respond (sensingbook.com).

Leaving Neo

Yesterday was my last day at Neo Innovation. In the last 3+ years my colleagues and I worked to build a consulting company that did more than just deliver powerpoint decks and spec documents. We created a company that built new … Continue reading

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Lean UX in the Enterprise

I’ve spent the past 5 years speaking, teaching, coaching and working with teams aspiring to bring a customer-centric point of view to their product development processes. Some have seen great success. Some, despite strong desire and a willingness to adapt … Continue reading

Posted in agile, Conferences, design, enterprise, lean startup, Lean UX, Productivity, service design, startups, ux team, workshops | 1 Comment

Agile is not a substitution for vision

  In his blog post from 2011, Mike Cottmeyer, an agile consultant and coach, listed off the 13 most common reasons his clients began their agile transformation. The list contains reasons like, “faster time to market”, “early ROI” and “risk … Continue reading

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7 Steps to Giving the Best Presentation of Your Life

  I give a lot of talks. I’d like to think I’m pretty good at it at this point. But it hasn’t always been this way. Sure, years of playing in bands gave me a level of stage comfort that … Continue reading

Posted in brand, career path, Conferences, Productivity, work ethic | 7 Comments

There is no such thing as a killer feature

The other night we had reason to celebrate. Something we’d been waiting on for 2 years had finally come through. We’d worked hard and it paid off. My wife suggested we go out to a steak dinner. Forgetting for a … Continue reading

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The biggest mistake in product discovery: missing the value

In 2010 we visited Ireland for the first time. My wife and I made Galway our first stop. This was the first time we’d been this far away from the kids so we wanted to make sure our mobile phones … Continue reading

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Agile doesn’t have a brain

  My friend Bill Scott once said at a conference, “Agile doesn’t have a brain.” What he meant by that is due to Agile’s software engineering roots many organizations that have adopted Scrum, XP and similar methodologies have done so through … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Productivity, Research, startups, work ethic | 14 Comments

Clients don’t want to buy experiments

When Josh Seiden, Giff Constable and I first launched Proof (now Neo NYC) we had a vision for a studio that designed and built meaningful, successful digital businesses for our clients. We would work with agile methodologies and incorporate lean … Continue reading

Posted in agile, enterprise, lean startup, Lean UX, Productivity | 3 Comments

Do you really have executive buy-in?

Seven years ago I moved back to the East Coast and took a job at an agency. Before accepting my offer I asked my potentially new boss how much support she believed the agency had for interaction design (they were … Continue reading

Posted in agile, career path, design, enterprise, lean startup, Lean UX, Productivity, Uncategorized, ux team, work ethic | 7 Comments

What’s the difference between a business analyst and product manager?

In my consulting practice I visit many companies. In the younger companies (say, 20 years old or younger) the role of the Business Analyst is often non-existent or, at best, a relic of the “early days.” In these, usually Agile, … Continue reading

Posted in agile, career path, enterprise | 28 Comments