Author Archives: Jeff Gothelf

About Jeff Gothelf

Jeff Gothelf is an agile product designer, teacher, writer and team leader. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O'Reilly book (2013), Lean UX: Applying lean principles to improve user experience ( He is a highly sought-after international keynote speaker, workshop leader & trainer. Currently Jeff is a Principal at Neo Innovation in NYC (

7 Steps to Giving the Best Presentation of Your Life

  I give a lot of talks. I’d like to think I’m pretty good at it at this point. But it hasn’t always been this way. Sure, years of playing in bands gave me a level of stage comfort that … Continue reading

Posted in brand, career path, Conferences, Productivity, work ethic | 5 Comments

There is no such thing as a killer feature

The other night we had reason to celebrate. Something we’d been waiting on for 2 years had finally come through. We’d worked hard and it paid off. My wife suggested we go out to a steak dinner. Forgetting for a … Continue reading

Posted in agile, design, enterprise, Research, ROI, service design, Uncategorized | Leave a comment

The biggest mistake in product discovery: missing the value

In 2010 we visited Ireland for the first time. My wife and I made Galway our first stop. This was the first time we’d been this far away from the kids so we wanted to make sure our mobile phones … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Productivity, Research, ROI | 1 Comment

Agile doesn’t have a brain

  My friend Bill Scott once said at a conference, “Agile doesn’t have a brain.” What he meant by that is due to Agile’s software engineering roots many organizations that have adopted Scrum, XP and similar methodologies have done so through … Continue reading

Posted in agile, design, enterprise, lean startup, Lean UX, Productivity, Research, startups, work ethic | 14 Comments

Clients don’t want to buy experiments

When Josh Seiden, Giff Constable and I first launched Proof (now Neo NYC) we had a vision for a studio that designed and built meaningful, successful digital businesses for our clients. We would work with agile methodologies and incorporate lean … Continue reading

Posted in agile, enterprise, lean startup, Lean UX, Productivity | 3 Comments

Do you really have executive buy-in?

Seven years ago I moved back to the East Coast and took a job at an agency. Before accepting my offer I asked my potentially new boss how much support she believed the agency had for interaction design (they were … Continue reading

Posted in agile, career path, design, enterprise, lean startup, Lean UX, Productivity, Uncategorized, ux team, work ethic | 7 Comments

What’s the difference between a business analyst and product manager?

In my consulting practice I visit many companies. In the younger companies (say, 20 years old or younger) the role of the Business Analyst is often non-existent or, at best, a relic of the “early days.” In these, usually Agile, … Continue reading

Posted in agile, career path, enterprise | 28 Comments

Learn by Teaching

Over the past couple of years I’ve shifted away from designing products to designing classes. This wasn’t a conscious transition but when I realized what was happening I was surprisingly pleased with myself. Turns out I like teaching (who knew?). … Continue reading

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It’s not enough to build a culture your teams can “live with”

I suffer from a chronic condition. It’s nothing life-threatening and I am lucky that I have a relatively mild form of it. However, left untreated, it makes day-to-day life quite uncomfortable. I was first diagnosed when I was 22 and … Continue reading

Posted in agile, career path, design, enterprise, Productivity, ROI | 3 Comments

11 Things I Learned About Product Development from Spinal Tap

When it comes to cult classics, few movies have created a legend on par with This Is Spinal Tap. This 1984, Rob Reiner mockumentary follows the fictitious band Spinal Tap from its humble roots through its meteoric rise to success … Continue reading

Posted in work ethic | 2 Comments