Announcing: The Lean UX Book!

I’m extremely proud (and partially terrified) to announce that I’m writing a book! The book’s topic is Lean User Experience and is tentatively titled, Lean UX: Getting Out of the Deliverables Business. It will be published by O’Reilly (creators of the famed “animal series” of books). While I’m not sure if my book will get an animal or not, I’m vying for either the unicorn or the honey badger :-) .

The book writing process (a brand new experience for me) has begun and my hope is for an early Q2 2012 release date. I’m targeting an audience of designers of all flavors, product managers, software developers and executives trying to fit more efficient, agile design methods into their product creation and design processes. As with all of my writing, the book will provide practical advice and tactics that readers will be able to apply immediately. These tactics will be illustrated with case studies from Lean UX practitioners proving out the methodology in real-world situations. The case study list is shaping up to be an all-star cast of designers, developers and instructors.

I’m very excited about this project (it’s the biggest one I’ve ever undertaken) and I hope you’ll follow along with me both here on this blog and on Twitter as I get closer to the book’s launch. I’ll continue to blog here throughout the process but there will also be several guest posts published on other terrific publications. The articles page has all the details.

Finally, if you’d like to be updated on the book’s progress and publication date, I’ve put together the nifty little Google docs form below. Put your email in there and every now and again I’ll reach out with an update (your address stays with me, never to be shared).

Sign up to stay in the loop:

Thank you!


About Jeff Gothelf

Jeff Gothelf is a lean thinking and design evangelist, spreading the gospel of great team collaboration, product innovation and evidence-based decision making. Jeff is an author, speaker and thought leader on the future of product development and design, often teaching workshops or giving talks on building cultures that support teamwork and innovation. Jeff co-founded Neo Innovation, a lean/agile product firm in NYC. Prior to that, he led the UX design teams at TheLadders and Web Trends. Earlier he worked with and led small teams of software designers at AOL. He is the co-author (with Josh Seiden) of Lean UX: Applying Lean Principles to Improve User Experience and the upcoming (Harvard, 2016) Sense and Respond (
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