Monthly Archives: November 2010

Call Their Baby Ugly and 4 Other Tips for Designing with CEO’s

Posted on November 22, 2010 by Jeff Gothelf

CEO’s can be a tough group to design for – after all, it’s their vision with which you are now entrusted. I’ve been fortunate enough throughout my career to work closely with several CEO’s. From fledgling ideas to high-growth companies … Continue reading →

Posted in career path, design, startups, ux team, work ethic | Tagged , , | 1 Comment

Experiencing the Experience: The Case for Prototyping

Posted on November 5, 2010 by Jeff Gothelf

I realized this week that in a traditional web app design scenario there end up being three review cycles: Wireframe review – ensuring all the elements are on the page, hierarchically correct and flowing logically from screen to screen. Confirming … Continue reading →

Posted in agile, design, Productivity, prototyping | Tagged , , , , | 1 Comment