Monthly Archives: October 2010

The Battle of Phase 2 vs The Shiny Object

Posted on October 28, 2010 by Jeff Gothelf

“We’ll take care of it in Phase 2.” Famous last words. This is the cry of compromise. It’s a phrase that echoes the silenced screaming of a thousand designers agreeing to less than 100% of the approved design being launched. … Continue reading →

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Cigarettes, Wine and Design: a reflection on Euro IA 2010

Posted on October 2, 2010 by Jeff Gothelf

September 24-25, 2010 found me in Paris, France attending the 6th installation of the Euro IA summit. I hadn’t been to a design conference in a while and it had been nearly 5 years since I’d been to a professional … Continue reading →

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