Monthly Archives: September 2010

The Secret Weapon of UX: Copywriting

Posted on September 4, 2010 by Jeff Gothelf

I recently finished reading Influence by Robert Cialdini. It’s a 20+ year old book that details core tenets of persuasion in human psychology, how they work, why they work and how to “defend” against them. It was a fascinating read … Continue reading →

Posted in copywriting, design, ROI | Tagged , , , , , | 1 Comment